My Floral Story
Hi, my name is Sylvia and it’s lovely to meet you. I hope you’re enjoying your visit to SF.Fleur, finding ideas and inspiration for your event!
Every floral arrangement that comes out of the studio is unique and designed in accordance to each client’s wishes and every floral assignment is an opportunity for a fresh new design. When working with my clients, I welcome images for ideas or inspiration — never to replicate but instead, to discuss ideas and funnel energy into creating new work!
When it comes to environmental practices, I choose not to use florists foam or artificial preservation techniques. I lean on old-fashioned floral techniques and study with modern-day floral designers who practice sustainable floristry. It can be more labor-intensive or expensive in the process but I feel the end result is worth it! I also dry my own flowers and reusing packing materials and vessels as much as possible.
I began my floral studies at Catherine Mueller, a school by a french florist in the Parisian-style. She believed in staying true to Mother Nature without any artifice and has influenced me greatly as I love to recreate flowers as they would grow naturally in interior spaces. Lush, rambling arrangements are my favorite to design. Being married to a Frenchie also serves as inspiration – flowers are part of everyday life in France and every year, my mother-in-law welcomes the first of spring with a delicate bouquet of Lily of the Valley for Fête du Muguet. My own mum is a gifted gardener and I grew up surrounded by roses, poppies and peonies, helping her mulch and weed throughout the seasons. I love to learn and have continuously invested in my design practice such as short studies with London Flower School, Holly Chapple, Alexandra Farms, as well as cultivate and build relationships with local farmers and growers.
I studied fine art and fashion while living and working a great portion of my life in Italy, France, Singapore, Morocco and Indonesia. My favorite memories are always of the countryside and sleepy, quaint villages. While I love the energy of cities, my heart seeks out the quiet spaces, a cocoon away from the hustle and bustle.
I currently design for advertising and marketing for high-profile luxury and corporate brands and I bring this experience into my work designing florals for my clients – whether it be for campaigns, openings, editorial shoots or weddings and events. As a professional designer, I endeavor to truly understand my clients' visions. I love to look at everything as a whole so we can create florals experiences that complement the space and embody the spirit of the day as you see it.
While history, culture and architecture are huge sources of inspiration for me, my clients are always my muse. I love using florals to evoke a memory or sentiment personal to my clients so the flowers truly will carry some significance.
I hope you enjoyed learning a little bit about me. I would love to learn about you and your upcoming event to help bring your floral story to life! Hope to work with you soon!
– xo Sylvia