My Floral Story
Hello, my name is Sylvia and it’s lovely to meet you. I hope you’re enjoying your visit to SF.Fleur, finding ideas and inspiration for your event!
Many of the shop offerings are packaged florals for weddings. As a self-professed introvert and former bride who has eloped, I love small, intimate parties so these packages are for those who may not need everything but would still love to have the service of an event florist and access to the florals we can provide. The floral packages afford beautifully-designed florals in our signature dreamy, romantic style using what is special and in season at the moment, tailored to your tastes.
We also offer estimates for weddings and events based on traditional consults. If you are planning an event and would like to know what we can do together, please get in touch!
Every floral arrangement that comes out of the studio is unique and designed in accordance to each client’s wishes and every floral assignment is an opportunity for a fresh new design. When working with my clients, I welcome images for ideas or inspiration — never to replicate but instead, to discuss ideas and funnel energy into creating new work!
When it comes to environmental practices, I choose not to use florists foam. Instead, I lean on old-fashioned floral techniques as well as learn as much as I can from modern-day floral designers who practice sustainable floristry. It can be more labor-intensive or expensive in the process but I feel the end result is worth it! I also choose to repurpose and reuse as much as possible by drying flowers and reusing packing materials and vessels.
I studied fine art and fashion at Rutgers and Parsons and then went on to work as a designer in graphic design, jewelry and fashion. I bring much of my professional and creative experience from other areas into my work designing florals for my clients. In fact, we offer handmade gifts and stationery to help make your event unforgettable and so uniquely you. (Peep our Etsy store if you'd like!)
While working as a jewelry designer, I had the opportunity to travel and live in many places. I am still very inspired by other cultures and the beautiful scenery of far-flung destinations. History, culture and architecture are huge sources of inspiration for me and when working with my brides and other clients for personal florals, they become my inspiration as well. I love using florals to evoke a memory or sentiment that is personal to my clients in a meaningful way so that the flowers truly do become personal and intimate for them.
I hope you enjoyed learning a little bit about me. I would love to learn about you and your upcoming event and to help bring your personal floral story to life! Hope to work with you soon!
– xo Sylvia