About SF.Fleur

SF.Fleur is a petite traveling floral practice based out of the windward side of Oahu and Princeton, New Jersey crafting magical sceneries using the highest quality luxurious Hawaii-grown tropicals, farm-fresh heirloom blooms and sustainable floristry techniques.
Floral designs are classic, artful, elegant and understated yet rich in texture, unique floral combinations and sophisticated color palettes.

Floral popup at Flotsam & Co.

Couple during a sunrise elopement

Alexandra Farms Certified Designer

My Floral Story

Hi, my name is Sylvia and it’s lovely to meet you. I hope you’re enjoying your visit to SF.Fleur, finding ideas and inspiration for your event!

Every floral arrangement that comes out of the studio is unique and designed from a consult with a client. This collaboration means every floral assignment is an opportunity for a fresh new design. When working together, I welcome images for ideas or inspiration — never to replicate but instead, to discuss ideas and funnel energy into creating new work! 

When it comes to environmental practices, I choose not to use florists foam. I lean on old-fashioned floral techniques and study with modern-day floral designers who practice sustainable floristry. It can be more labor-intensive or expensive in the process but I feel the end result is worth it! I also dry my own flowers and reusing packing materials and vessels as much as possible. I also like to seek out locally grown florals and work directly with growers and flower farmers when possible.

I took my first floral class with Catherine Mueller, a school created by a french florist in the Parisian-style – lush, rambling arrangements are my favorite to design. My mom is a gifted gardener and I grew up surrounded by roses, poppies and peonies, helping her mulch and weed throughout the seasons. I also married a Frenchie whose cultural background serves as inspiration – flowers are part of everyday life in France and my mother-in-law's garden is something! I love to learn and workshops with London Flower School, Holly Chapple and other contemporary floral artists are a selfish indulgence.

I had studied fine art and fashion while living and working a great portion of my life in Italy, France, Singapore, Morocco and Indonesia and all of those places have influenced me, they still inspire me to this day. My favorite memories are of the countryside and sleepy, quaint villages. While I love the energy of cities, my heart seeks out the quiet spaces, a cocoon away from the hustle and bustle.

My "day job" is design work for luxury and corporate brands and I try to bring this experience into my floral work for my clients. I endeavor to truly understand my clients' visions. I love to look at everything as a whole to create florals experiences that compliment the space and embody the spirit of the day as you see it.

While history, culture and architecture are huge sources of inspiration for me, my clients are always my muse. I love using florals to evoke a memory or sentiment personal to my clients so the flowers truly carry some significance.

I hope you enjoyed learning a little bit about me. I would love to learn about you and your upcoming event to help bring your floral story to life! Hope to work with you soon!

– xo Sylvia

Alexandra Farms Certified Designer